We were asked us to find a bold, bittersweet, contemporary song that would stand out on screen and embody the tone and urban vibe of both brand and commercial. We were also told – No straight Hip-Hop, No Bands, No Singer-Songwriters and No Pop. The chosen track is performed by upcoming artist Tala and perfectly reflects Bose’s strap line ‘Nothing comes between you and your music’.
Agency – Grey London. Production Co. – Smuggler. Soundtrack – Tala. Director – Jaron Albertin. Media – TV, Cinema & Web. 2016